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Free makeup bag with every purchase over $75

Place your orders by May 10 to get them for Shavuos!

Choosing the right foundation

Finding the right color and best coverage is important, and we're here to help simplify this for you. Send us a picture and we'll color match you, or view our guide below to understand your skin tone and undertones.
Match Me!
Look out a window during the day
Facing the window take a selfie
Let me know the foundation you wear during the week
Steps to find your perfect shade
Skin tones come in a wide range of colors, from very deep to fair. However, the term "undertone" specifically refers to the underlying color or shade that exists within your skin tone. Use the pictures and step below to understand both your skin tone and undertone to find your perfect shade.
Look out a window during the day
Facing the window take a selfie
Let me know the foundation you wear during the week
Determining Your Skin Tone:
Look at your skin color and determine whether it is light, medium, or deep.
- This will give you an idea of what range of shades to look for in makeup.
Determining Your Undertone:
Step 1: Look at the color of your skin underneath any blemishes or discoloration. This will give you a more accurate read on your undertone.
Step 2: Determine whether your undertone is cool, neutral, or warm based on the following characteristics:
Cool Undertones: If your skin has pink, red, or blueish tones and tends to burn easily in the sun, you likely have a cool undertone.
Neutral Undertones: If your skin has a mixture of warm and cool tones, and you tend to burn before tanning, you likely have a neutral undertone.
Warm Undertones: If your skin has golden, yellow, peachy, or olive tones and tends to tan easily in the sun, you likely have a warm undertone.
Keep in mind that determining your skin tone is not an exact science, and there may be some trial and error involved in finding your perfect shade. If you're still unsure, you can either reach out and we'll color match you or you can order the foundation sample pack before committing to a full-sized product.

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